Search Engine Marketing

Our philosophy towards managing Adwords campaigns is that “one size fits all” strategies that many Search Marketing companies offer are not the best value for most clients. When you engage an Internet Marketing Consultant to manage your Pay-Per-Click advertising campaign, you should be provided with a tailored package to fit your budget and market segment.

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PPC Advertising is an essential element of any pay-for-performance strategy. Google AdWords is definitely your first and arguably most important stop for advertising your business on the Internet.

As the chart clearly shows, Google is by far the dominating pay-for-performance advertiser in Australia, with 88% market share as of July 2008 (source: Hitwise). Yahoo! Search Marketing has lost significant ground from 33% in 2005 to its current market share to under 4%.

Unless this situation changes in the Internet Advertising market, which is unlikely, our advice is to incorporate Google Adwords into your Internet marketing strategy and make it your primary focus at least until your website is optimised properly for organic search results.

We will analyse your “landing page” (the page that potential customers will land on via your Google advertisement) and we will make recommendations on how to improve your conversion rate (amount of visitors on your website that “convert” to sales or enquiries).  In doing this, we place great importance on ensuring that your Adwords campaign is not only effective in bringing you targeted website traffic, but converting more of your paid traffic into profitable sales.

If you like, we can make the website design changes necessary to increase your conversion rate for an additional fee.

DLO Solutions' Adwords Management Fee structure is simple:

We pass the Google Adwords fees on to you that are generated by Google each month. We charge a flat fee of $120.00 per Adwords campaign in order to offer our value added expertise and reporting to give you the best value out of using Google's Adwords and Google Analytics services.